In a surprise move to most of its customers, Sonera recently received an 'over-night' rebrand, renaming it to Telia - the name of its Swedish parent-company.
While telecoms in Finland boast good domestic infrastructure and pricing, they still sometimes lag behind other countries when it comes to catering for international customers and those that travel, as well as being forward-thinking in their consumer offerings and services.
Over the last four years I've found Sonera (now Telia) to be the best in these areas, offering free roaming in other Baltic countries and roaming packages (as add-ons) when visiting outside of the Baltics. In fact, my last operator, DNA, didn't offer ANY kind of roaming package for when abroad and when I enquired about this, was told "Well, prices are coming down slowly, I guess."
But as part of the new Telia rebrand, they've thought ahead, and bought out some great new packages. Especially great for those of us that travel in Europe on a regular or semi-regular basis. And what's even better is that this not only applies to the EU, but also the EEA (the European Economic Area) which will also include the UK post-Brexit!
Ahead of the changes coming to EU roaming charges this summer, Telia has beat other operators to the punch and done away with roaming changes on some of its tariffs.
The packages affected are the M, L, and Xl subscriptions.
- M - 10gb of data which can be used in Finland as well as in the EU/EEA
- L - Unlimited data in Finland and 10gb to use in the EU/EEA
- XL - As per L package, but with more domestic phone call minutes and texts
Prices have also been reduced for an introductory period, and I received a further (small) discount when I signed up in-store and moved away from DNA. I took the L package which would normally be €29.90. This is discounted to €26.90 on the website at the moment, and I received it for €24.90.
Compared to my DNA package, I'm paying €5 a month more, but I get double the data speed (up from 50mb/s to 100mb/s), triple the minutes/texts (up from 200 each to 600), and 10gb of roaming data in the EU/EEA.
Bear in mind that, as mentioned earlier, roaming charges will be changing this summer as the EU scraps them, but we're still yet to see how this will play out with operators, who could could offer non-roaming packages, increase prices overall, or put harsher caps on roaming speeds or the amounts of data you can consume. Once the law changes in June, operators essentially must charge you the same price when roaming as they would domestically.
If you're a regular European traveller, I highly recommend checking out the new deals over on the Telia site. Existing Sonera/Telia customers can also move their current subscriptions over to one of the new deals, too, by visiting this page.
DNA did tell me via Twitter that they had some new subscriptions planned for in the summer, but couldn't provide any specific details.